The strategy includes broadening its customer base, ensuring a fun and convenient shopping experience for the whole family, and offering low prices as well as a large choice of products.īig C had 1731 private label stock-keeping units as of the end of 2011, which contributed 2.9% to sales value and 5.9% to sales volume. The operators renting space in the Big C Town Centre fall into four primary categories: food and beverage, entertainment, specialty stores and services.ĭEVELOPMENT STRATEGY: Big C has a multi-faceted business strategy, which helps to drive it ahead in the Thai marketplace and contributes to its growth. The idea is to give customers a wider range of products and services in a single location, which is in line with Big C’s goal of providing its customers with a one-stop shopping experience. Vendors selling goods that are different to what is already sold at Big C can rent space in the Big C Town Centre. Big C also provides rental space at its Big C centres in the Big C Town Centre. The products that are available at Big C can be divided into five main categories: fresh food (9.4%), dry food (53.5%), electrical appliances (16.3%), clothing and accessories (10.9%), and home décor and accessories (9.9%). Big C offers a variety of goods at competitive prices across a range of modern retail outlets, which as of the end of 2011 comprised 108 hypermarkets (48 in Bangkok and Greater Bangkok and 60 upcountry), 12 Big C Markets, 51 Mini Big Cs and 50 Pure shops selling health care and beauty products. The major shareholders are Géant International BV, which is part of the Casino Group – a well-known retailer based in France that has investments in retail businesses in many countries – and the Chirathivat Group.

THE COMPANY: Big C Supercenter, the second-largest hypermarket in terms of number of stores in Thailand after Tesco Lotus, was founded in 1993.

Big c casino group